How to Come Up with a Great Company Name

When starting a business, one of the most important decisions you’ll make is choosing a name for your company. Your company name is one of the first things that potential customers will see and it can make a big impact on how your business is perceived. Here are some tips to help you come up with a great company name:

1. Brainstorm keywords and phrases

Start by brainstorming keywords and phrases that relate to your industry, products or services. Write down everything that comes to mind, even if it seems silly or irrelevant. Think about the benefits your business provides to customers and what sets you apart from the competition. You can also consider using your own name or a combination of words that have personal meaning to you.

2. Consider your audience

Think about your target audience and what would appeal to them. Your name should be memorable and easy to pronounce for your target market. You may also want to consider cultural sensitivities and any potential negative connotations in other languages or markets.

3. Make it unique and memorable

Your company name should be distinctive and easily distinguishable from competitors. Avoid generic or vague names that don’t give any indication of what your business does. A unique and memorable name can also help with brand recognition and customer loyalty.

4. Check availability and trademark

Before finalizing your company name, make sure it’s not already taken by checking domain names, social media handles and trademarks. You don’t want to risk legal complications or confusion with another company.

5. Get feedback

Once you’ve narrowed down your list of potential names, get feedback from colleagues, friends and family. Ask for their honest opinions and consider any constructive criticism. You may also want to conduct a survey or focus group to get feedback from your target audience.

6. Test it out

Before committing to a name, test it out in different contexts. Say it out loud to see how it sounds and how easy it is to pronounce. Write it down to see how it looks visually. You can also create a mock logo to see how the name looks in a branding context.


Choosing a company name is a big decision that can impact your business’s success. By following these tips and taking the time to consider your options, you can come up with a great name that represents your brand and resonates with your target audience.