Several social media monitoring tools allow you to monitor public conversations on social networks. What they do is simple: they watch what conversations are taking place and who is participating in them, making it easy for business owners to filter through the noise and find out what people are saying about their company.
Many of these tools also provide sentiment analysis, which tells how people feel about your brand or certain aspects. This allows you to dive deeper into the data and find out what people are saying, how they think about it, and what you can learn from it. The following are some common social media monitoring tools and techniques:
1. Google Alerts
Google Alerts is the easiest way to find out what people say about your business online. If you subscribe to a search engine news feed, then you get 10-15 alerts every day. It lets you stay up-to-date with what’s happening worldwide without going through many different sources. You can find out how often people are talking about your industry, competitors, and also any trends that are taking place within it.
Topsy is another excellent tool that lets you know what people are saying about your business and industry in real-time. You can quickly search your Facebook or Twitter stream and see what is said about your brand or industry in the trending topics section. You can also view tweets from influencers talking about your industry and people talking about specific aspects of it.
3. Twitter Lists
Twitter list is the easiest way to find out what people say about your business/industry. You make a list and follow all the people on it. It’s like you’re now following an extended group of people. You can also look through their tweets and any replies they received to see what they are discussing.
4. Google+ Circles
Google+ Circles has a tool that allows you to see posts from a specific circle or individual posts within that circle on your stream page. It is a great way to see what people are talking about, but it’s also super useful if you want to find out the general tone of a group discussion.
SocialMention is another tracking tool for determining what people say about your brand or business. You can search on Twitter, Facebook, and even LinkedIn. It’s a pretty comprehensive tool that lists mentions and allows you to reply. It then tracks which ones got more comments and replies.
6. People Mentioned
This excellent social media monitoring tool lets you quickly discover what people say about your brand. You can set it up so it only shows you the top tweets from people who have mentioned your brand or the top tweets from any specific hashtag, so you can find out what people are saying about your brand in general.
Twellow is a social media monitoring tool that focuses on the conversations occurring within your company’s Twitter or Facebook profiles. You can see what they are saying and have a sentiment analysis feature that allows you to see how people feel about your business.
NetbaseQuid Social Media Monitoring Tools and Techniques
NetbaseQuid is a cloud-based social media monitoring software designed to provide businesses with powerful analytics and insights into their brand’s progress on the web.
The NetbaseQuid platform helps companies monitor social media channels through usernames, keywords, and hashtags. Thus, users can spot public interest in their company and learn more about their audience. Netbase Quid also helps organizations manage campaign strategies through user interest data by measuring engagement levels across platforms like Facebook, Twitter, YouTube, forums, and Instagram.